Monday, August 27, 2012

Linear versus Interactive model of communication


LINEAR MODEL OF COMMUNICATION: Is the first model of communication, which describes communication as a one-way process. In Linear Model the sender sends messages to the receiver based on questions like Who? Says what? In what channel? To whom? and With what effect? The accounts of receiver’s passive feedback in the form of nodding, smiling, or facial expression of excitement or boredom are not considered. Similarly, the possibility of active verbal feedback is also ruled out in the linear model of communication.
INTERACTIVE MODEL OF COMMUNICATION:  Is the model of communication that focuses on feedback. When the sender sends messages the receiver responds to it. The more sender and receiver interact in the process of communication the better they understand each other. Although interactive model of communication is an improvised version of linear model of communication, it still portrays communication in the form of sender and receiver by neglecting the fact that communication is a dynamic process in which sender and receiver can interchange their positions.
EXAMPLE: I come from Asia where typical classroom norms suggest that a teacher speaks and students listen similar to a linear model of communication. However, I have experienced in the US that classroom teaching is based on interactive model of communication.

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